Selling art online is difficult but catchy tags help enormously

This week I sold ” Dreaming of Fame” through the online art gallery “Artfinder.com” – the third painting I have sold with them in two years. Not a high hit rate but, with hundreds of artists and thousands of pieces of art for buyers to search through, it is no wonder!

What I found interesting was the comment from the buyer “It is a beautiful piece that has significance for us not least because my wife loves ballet and comes from a family of French lace makers!” Luckily there are not a large number of “ballerina” paintings ( 225 in the price bracket) on Artfinder but if I had added “lace” there would have been only 30 ( including mine )

So it has taught me a lesson – that even the simplest tag can improve your chance of being found. This may be commonsense to some but to someone new to online selling it is part of the journey of discovery…..

Artfinder seem to have a formula that works. No other site I have found encourages us to upload photos not just of the artwork but also of the signature, close up views, work in progress ( if available ) and of it in the frame…..

So I will keep adding new work to Artfinder, improve the tags I add to the description and upload quality photographs to improve my page. I keep my fingers crossed that someone else will find their perfect painting in my online gallery!

You can see more pastel artwork┬áthat I have sold ( both online and in galleries ) and have had commissioned on my website.…..

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