Selling art online is difficult but catchy tags help enormously

This week I sold ” Dreaming of Fame” through the online art gallery “Artfinder.com” – the third painting I have sold with them in two years. Not a high hit rate but, with hundreds of artists and thousands of pieces of art for buyers to search through, it is no wonder!

What I found interesting was the comment from the buyer “It is a beautiful piece that has significance for us not least because my wife loves ballet and comes from a family of French lace makers!” Luckily there are not a large number of “ballerina” paintings ( 225 in the price bracket) on Artfinder but if I had added “lace” there would have been only 30 ( including mine )

So it has taught me a lesson – that even the simplest tag can improve your chance of being found. This may be commonsense to some but to someone new to online selling it is part of the journey of discovery…..

Artfinder seem to have a formula that works. No other site I have found encourages us to upload photos not just of the artwork but also of the signature, close up views, work in progress ( if available ) and of it in the frame…..

So I will keep adding new work to Artfinder, improve the tags I add to the description and upload quality photographs to improve my page. I keep my fingers crossed that someone else will find their perfect painting in my online gallery!

You can see more pastel artwork┬áthat I have sold ( both online and in galleries ) and have had commissioned on my website.…..

What an instant difference a background makes!

This osprey is one of two that I am undertaking in pastel as a commission. I am using my favourite combination of soft pastels ( usually Art Spectrum but sometime Rembrandt if the former does not have the shade I want ) and pastel pencils ( Derwent, Cretacolour or Conte once again depending on the shade I need).

I find it interesting that as soon as I start on the background, in this case a moody sky, the painting starts to take shape. Depth and detail is enhanced and the picture comes to life even though it is far from finished. You can see this from the comparative photos above…..

This is a very time consuming piece, as I enjoy ( well maybe that is too strong a word!) capturing the details – the colours and textures of the feathers, the outstretched claws ready to land on the ( invisible) branch, the eyes fixed on it’s mate nearby ( you’ll see her soon….) A story being told in an instant…..looking forward to sharing this story with you in subsequent posts…..

Source: What an instant difference a background makes!

“Running Hare” painting, exclusive to Sable and Hogg gallery, is sold…..

sable-and-hogg-30-11-2It is always a good feeling to have my pastel artwork appreciated so I was delighted to discover yesterday that my hare painting has sold at the Sable and Hogg gallery in Brecon. Paul at the gallery was also pleased!While at the gallery I showed him the A3 prints I had done on my Canon PRO 100S printer using Hahnemuhle Fine Art paper. He was happy with the quality and will be mounting and selling these, in addition to my original pastel artworks.┬áThe osprey commission is progressing well and I will post more photos soon….I hope to complete it before Christmas!

Source: “Running Hare” painting, exclusive to Sable and Hogg gallery, is sold…..